Alcohol industry and related vested interest

Global alcohol producers and their global brands of beer, spirits and wine are expanding to every corner of the world, searching for growth in emerging markets that are key to maximizing future profits. The enormous market power exercised by those global companies easily translates into political power on the state and global levels.  That power may be a formidable force impeding progress in the fight to reduce and prevent NCD.  As WHO Director General Dr. Margaret Chan said at the Health for All Conference in Helsinki in 2013, “Efforts to prevent non-communicable diseases go against the business interests of powerful economic operators. In my view, this is one of the biggest challenges facing health promotion.”