Journal of Public Health Policy special edition on alcohol marketing and youth
Journal of Public Health Policy carried a special section on Alcohol marketing and youth - public health perspectives in 2005. David H. Jernigan and Jams F. Mosher were the Special Section Editors.
This special section focuses on a critical aspect of youth drinking - alcohol marketing and young people - examining the alcohol industry's sophisticated marketing techniques, their global reach and their impact on young people. Its purpose is to stimulate discussion and debate, public health research, and policy reform.
The articles are available in pdf at the Journal of Public Health Policy web site: September 2005, Volume 26, Number 3
Content:
Editors' Introduction: Alcohol Marketing And Youth - Public Health Perspectives
David H Jernigan & James F Mosher, Special Section Editors
Commentary: Alcohol Marketing and Youth: The Challenge for Public Health
David A Kessler
Alcohol Marketing and Young People's Drinking: A Review of the Research
Gerard Hastings, Susan Anderson, Emma Cooke & Ross Gordon
Alcohol Advertising and Youth: A Measured Approach
David H Jernigan, Joshua Ostroff & Craig Ross
Flavored Alcoholic Beverages: An International Marketing Campaign that Targets Youth
James F Mosher & Diane Johnsson
Regulation of Alcohol Marketing: A Global View
Sally Casswell & Anna Maxwell
Trade Treaties and Alcohol Advertising Policy
Ellen Gould
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