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New WHO report:
Monitoring Alcohol Marketing in Africa
Effective legislation is necessary to strictly regulate alcohol marketing activities. This is one of the recommendations in a new report; "Monitoring Alcohol Marketing in Africa", released by WHO AFRO today.
Monitoring Alcohol Marketing in Africa - MAMPA Project is a new report released by the Africa Regional Office of the World Health Organization (WHO). The study on alcohol marketing was commissioned by the WHO Regional Office for Africa in 2010. The background was an intention to support governments in their decision on what measures to take regarding alcohol advertising. In order to inform such decisions insight into the impact of advertising, specifically in terms of volume, frequency, and content of alcohol advertising and promotion is essential.
The MAMPA project generated data on alcohol advertising and promotion in Uganda, Nigeria, Ghana and Gambia. It concludes that the content of advertisements and marketing styles appeal to young people. The results underline the need for countries to strengthen policy and legislation to restrict alcohol marketing.
Coordinator of the Project:
The report is available at the WHO AFRO site: Monitoring Alcohol Marketing in Africa - MAMPA Project